An important factor to consider when marketing a brand is Search Engine Optimization and Search Engine Marketing. These play an important role for the search of a brand, its products, and services. Below is a small analysis on Whole Foods Market’s SEO and SEM practices:
The most successful search term for Whole Foods Market is “Whole Foods Market” with 40,500 average monthly searches.
The best keywords to search for WFM are “whole foods market locations,” “whole food market,” “whole foods market careers,” and “whole foods market stock.” These keywords show the highest amount of average monthly searches.
“Whole foods market locations” is searched about 3,600 times in the U.S. with a steady stream on a month to month basis. Globally this keyword is searched for 4,400 times. “Whole food market” is used on average about 8,100 times in the U.S. and 12,100 globally. “Whole Foods Market careers” shows an average monthly search count of 1,000 in the U.S and globally. The amount of searches is steady however the highest peak was in October 2013. I predict that this is because the summer months were officially over and people were looking for jobs. It could also be an indication that people started looking forward and planning early for the winter holidays. The last keyword for WFM, showing the highest amount of searches, is “whole foods market stock.” The term shows an average search of 880 in the U.S. and globally. The term shows an increase in searches between January and April with the highest amount of searches in May. May shows an average search amount of 1,600, which are the most amounts of times the keyword was used. The high amount of search could be explained because of WFM’s distribution stock splits in May 2013.
“Whole food markets,” is the most expensive keyword with a $3.00 “suggested bid.” I conclude that when the term is searched for, WFM comes up with other whole food markets. The difference between the two is WFM is a business which sells whole foods. I speculate that the term “whole food,” is used to describe foods that have not been unnaturally broken down or genetically modified. Therefore the term “whole food markets,” could be used to search for places that sell whole foods. Anyhow, the price advertisers are willing to pay is about $3.00 which is the highest amount of any keywords that fall under WFM.
I would simply use “whole foods market” to search for anything related to WFM. The keyword is long-tail (more than one word), making it long enough for many searches to come up. WFM is also a very famous and popular all-natural and organic grocery chain, so the keyword will surely pull up anything related to the company. I would also use keywords like “whole foods market locations” and “whole foods market careers” because both are long-tail keywords, making them specific enough to find exactly what you’re looking for. I wouldn’t really use any short-tail keywords to find information on WFM because I feel like any one word search would not lead you to information on WFM. If I needed to use short-tail keywords, I would use “Mackey” (founder of WFM) and maybe words like “organic” and “GMO-free.” (If this is considered one word)
SEO Optimizer found 3 items that WFM should improve on wholefoodsmarket.com. WFM’s website shows 24 images, 20 of which are without descriptions. There’s one frame on the site and an overabundance of external links. These problems could lead to search engine problems and make the website slow. Freereportcard found a couple small problems with wholefoodsmarket.com; however the most alarming is the amount of time it takes the site to load. Freereportcard scored WFM a 1/10 because the site took 1307.00 seconds to load. The time it takes to load could be explained by the problems mentioned on SEO Optimizer. I think WFM should check all images on wholefoodsmarket.com for descriptive captions. It should also optimize the number of external links and delete the frame tag.